The Pauper Principle

A practical guide to keep from going from broke to broke with exposure with a Forward written by K.J. Bradley

Learn how to become the prime marketing target. People often find themselves in the middle of chasing the gurus and never get the result that they are striving for. Find the right fit in a world full of experts that best fits your business, personality and values. Learn how to use the Guru instead of being used by the Guru, Trust carefully, but VERIFY always. Gurus are always looking to build their brand. It's the nature of business. Find a way to equally benefit to grow your brand. Protect your Brand idea and know exactly what you want: Your brand is the single most important investment you can make in your business. - Steve Forbes.

Do your research. Know your market. Know your competitors and stand fast on your laurels

\"In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.\" ―Theodore Roosevelt

\"In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.\" ―Theodore Roosevelt

Paying to play isn't always bad. Knowing when to pay and when you're being played is the key. 

Knowing when a network is genuine and when it is an upsell team to keep money inside the guru's universe. How to build a solid network that contributes to your team and not takes away. \"It takes both sides to build a bridge of better business relationship.\" Fredrik Neil