They didn't follow the rules. They wrote them.

The messy true story that Silicon Valley hates.

This book is what would have happened if Michael Lewis and David Foster Wallace wrote the story of the Web’s formative years..

Reviews:

\"A compulsively readable account of how the Internet became what it is today. McCarthy's writing is vivid, sometimes startling, and readable as a thriller. I suspect it will stand a classic.\" - Grevel Lindop
Poet and academic. Professor Emeritus of English Literature, University of Manchester

\"Fascinating, funny, and wildly entertaining.\" - Jonathan Mizel
Online business entrepreneur & thought leader since 1993

\"An epic tale, well and conversationally told, offering deep-but-accessible insight into the evolution of our information superhighway.“ - The Chronogram Magazine, Anne Pyburn Craig

\"I doubt if anyone has had a greater impact on how people persuade, influence, and sell online than Ken. God knows how many billions his alumni have made.\" - Drayton Bird
Former Worldwide Creative Director & Vice Chairman, Ogilvy Direct

\"Like getting a peek at the early side of the Big Bang…\" - Steve O'Keefe
Author of Publicity on the Internet, personally tutored Jeff Bezos on how to sell books online

At the start of 1993, no one had heard of the World Wide Web, but by the middle of 1995 it had turned Wall Street, Silicon Valley, and the media world upside down.

Was the Web a planned resistance on the part of a handful of digital rebels or was its unlikely and unexpected ascendance one of the happiest accidents in human history? Or a mixture of both?

How the Web Won reveals many previously untold details behind the dramatic emergence of the World Wide Web and how it came along just in time to thwart the last step of Bill Gates' plan for permanent domination of all the world's personal computers.