2025 Global Book Awards Silver Medalist in Strategic Business Planning

The imperative to innovate is not just a goal but a survival strategy.

The Innovation Edge offers a compelling response to Peter Drucker's iconic challenge, providing a fresh, authoritative perspective on fostering substantial and sustainable innovation within large, mature organizations. Drawing on a distinguished fifty-year career, Merle Symes bridges the gap between traditional corporate management and groundbreaking innovation strategies.

This meticulously crafted guide delivers:

• A radical rethink of how innovation can be embedded in the very fabric of an organization
• A manual for senior management teams, underscoring the pivotal role these leaders play in instigating and nurturing an innovative culture.
• Practical steps to shifting focus from mere incremental improvements to pursuing strategic, radical innovations that have the potential to redefine industries and create new market paradigms.
• Deep dives into the foundational principles of innovation, combining historical knowledge with contemporary case studies.

The book is not just about adopting new ideas but transforming the very ethos of an organization to continually breathe and live innovation. The Innovation Edge is an essential read for those ready to forge a future where their companies don't just participate in the market but actively shape its evolution.