In How to Survive and Thrive Vol. III, Reebok founder Joe Foster returns with another inspiring collection of stories from those who’ve faced adversity and risen above it.

This volume celebrates twenty entrepreneurs, innovators, and leaders who embody the ambition, resilience, and creativity that drive true success. Their journeys show that strength is not the absence of struggle, but the courage to move through it. Each story is a reminder that with determination and adaptability, it’s possible not just to survive, but to thrive.

Whether you’re launching your first venture, steering a team through uncertainty, or navigating personal challenges, How to Survive & Thrive Vol. III offers hard-won wisdom and lasting inspiration to help you grow, achieve, and realise your full potential.

Co-Authors: Fatima Whitbread MBE, Dr. Dave Williams, Jonathan Fitchew, Hazleen Ahmad, Charlie Cannon, Rashmi Dubé, Alejandro Martinez, Romaa Rajadhyaksha, Kyle Hartfield, Clayton Thomas, Andrea Baer, Zeeshan Hussain, Christine Du Toit, Abdulaziz Aziz Al-Roomi, Chiron Yeng, Adam Pope, Dominique Cagle, Maureen Hall, Steve Kavanagh, and Luiz Costa Macambira.