Tapping Into The Soul Of Business

by Blaine Bartlett

About the Book

How important is the message of this book? Consider this: There is nothing on this planet that is not touched in some way by business and the activity of business. Business and its activity are the most pervasive and prevalent force on the planet today. How businesses are managed and led literally determines the wealth, health and well-being of everything on our planet. With this in mind it becomes incumbent on the leaders of businesses to ensure that the activities of their organizations are structured in ways that follow the admonishment of Hippocrates to “first do no harm.” The fact that this is not the focus of most organizations poses a considerable challenge to leaders who aspire to inspire others and to do good works. It is also a major reason for what is essentially a pandemic of employee disengagement. This book proposes a fundamental shift in the focus of the activities of both leadership and management in order to intentionally access the "soul" of the business as a means to create sustainable employee engagement.